In the March 2012 issue of Vanity Fair, Sofia Coppola offered her beauty picks including her favorite toothpaste, Elmex. Created by GABA International in Switzerland in 1962, Elmex was the first toothpaste developed to guard against dental caries using the secret weapon olaflur, or organic amine fluoride, which is absorbed by the dental enamel, mineralizing and protecting the teeth by increasing resistance to potential cavities. For beautiful teeth like Sofia's, remember to brush after every meal and floss daily for healthy gums, and consider brushing with Elmex, Sofia's preferred paste in the battle for perfect genetic hygiene.
Elmex image © 2012 GABA International. Sofia Coppola photograph courtesy of Fashion Spot.