I Want To Be A Coppola

Kellina de Boer
EDITOR-IN-CHIEF

Dara Block
STYLE EDITOR

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Francesca Berti
Katie Bishop
Renee Hernandez
Janine M.

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IWTB RECOMMENDS

Larry Clark Stuff, Japanese Edition
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Where'd You Get Those? 10th Anniversary Edition: New York City's Sneaker Culture: 1960-1987
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Humans of New York
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Hollywood Dogs: Pictures from the John Kobal Foundation
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#GIRLBOSS
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Horst: Photographer of Style
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Seven Sisters Style: The All-American Preppy Look
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Back in the Days
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Philip-Lorca diCorcia: Eleven
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The Tao of Wu
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Polaroids
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The Wes Anderson Collection
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dimanche
févr.122012

Sofia Coppola: Marni X H&M Commercial

As you know, Sofia Coppola directed the campaign for Marni X H&M due in stores 8 March and the video is now available online. Sofia's cast of pretty faces includes Imogen Poots, Liu Wen, Annabelle Dexter Jones, Sam Hayes, Antonine Peduzzi, Nicolas Peduzzi, Charlie Klarsfeld, Langley Fox, and Jonatan Frenck, on set at a villa in Marrakech at which the filmmaker had once vacationed. The dreamy short was shot to the tune of "Avalon" by Bryan Ferry with the dessert of Morocco providing the perfect romantic backdrop. When asked about her decision to film the commercial, Sofia explained: "I had never really done anything around fashion, and when they told me it was Marni it sounded like an interesting project. I always thought [Marni] made interesting fashion and that the prints were always unusual and they really have their own look — it doesn’t look like anything else.'" The stylists for the Marni X H&M campaign were Lucinda Chambers and Michelle Rafferty with Harris Savides acting as director of photographer. Sofia looks adorable backstage, directing in her trademark Charvet shirts, all business on the set.

See Sofia Coppola filming the Marni X H&M campaign

Watch the Marni X H&M advertisement

Sofia Coppola et al images © 2012 Marni. All Rights Reserved.

Reader Comments (2)

rock the casbah! I so enjoyed watching this video! love the blend of marni with sofia's style mixed in with a moroccan sensibility...total perfection! thank you kellina, for sharing this
15 février 2012 | Unregistered Commenterdara
totally my pleasure!! thank you, dara, i am happy to hear you enjoyed it.
15 février 2012 | Registered Commenterkellina

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